What does a graphic designer do?

Graphic designers use a combination of art and technology to express ideas by means of images plus the layout of web screens and printed pages. They can utilize different design elements to deliver artistic/decorative results. They build and enhance the overall layout, as well as production design for ads, brochures, company reports and magazines. Graphic designers use text and images in their work. They choose the size, font, color and length of text, headings and headlines. In addition, they decide on how image and text are arranged on a page and the amount of space of each. Whenever they use text in their layouts, they closely work with writers who decide on the words, and if these will be included in lists, tables or combined to form paragraphs. The typical job of a graphic designer includes the following:

  • Meeting with clients/art director to find out the scope of a particular project;
  • Recommending strategies to clients so they can reach their target audience;
  • Determining the message to be conveyed by the design;
  • Creating images that get across a message or identify a brand;
  • Creating graphics plus audio/visual images for websites, logos and product illustrations;
  • Making designs manually or with computer software;
  • Choosing the images, text, colors and layout;
  • Presenting the design to clients/art director;
  • Making changes suggested by clients into the end product;
  • Reviewing designs for any errors before printing/publishing them.

Nowadays, graphic design has become more and more important in marketing and selling products/services. For this reason, graphic designers, also called communication designers, often collaborate with people working in advertising, marketing, promotions and public relations. Usually, designers specialize in a certain category or clients. Some of them, for instance, make credits for motion pictures, whereas others create signage/posters for print media.

People in this profession must always stay up-to-date with the latest design software and computer graphics – either by themselves, or enrolling in formal software training programs. They should have the ability to create designs that are visually interesting to clients. They make a rough draft of design ideas, sketching by hand, or with the use of a computer program.

Graphic designers should have constant communication with clients and other designers to make sure that the designs they make convey the desired message and provide reliable information. Many of them use specialized graphic design software to make their design. They should find new approaches to effectively communicate ideas to consumers. They create distinct designs that are easy to recognize.

When they have projects, graphic designers usually collaborate with other graphic designers, marketers, writers, programmers and business analysts. They have to work together to come up with successful websites and publications, among other products. Those with a graphic design background can teach in colleges, universities and design schools.

Our team at Columbus website design is ready to create a brand new image for you company or products – an image that suggests professionalism and sells! Get in touch today with our Columbus SEO specialists and tell us more about your project!

Benefits of Investing in Professional Logo Design

A Logo Represents a Company’s Brand

Consider a logo as the face of a business brand. It can be seen in a business card, website and t-shirt, among others. In addition, a logo can be one of the reasons why customers love a brand. When a business logo looks cool, customers think that its products and services are cool as well.

Professional Looking Logos Give your Brand Shape

Customer demographics are always important to business. Therefore, it is crucial to have a logo designed by professional graphic designers. Businesses should always consider their target audience when creating their logo, since customers play a vital part in giving their best shape.

Research Intended for Logo Design

Businesses may have their own ideas when it comes to branding, but based on research, they can get more favorable results by hiring a professional. A logo is not just a graphic. When designing it, there are some components to consider – like their goal, target market, values and competition, among others.

A professional will work with a company to come up with the logo design that best fits it, and helps with basic research plus other steps. Furthermore, since two heads are a lot better than one, it is wise to collaborate.

A Professional Logo Lasts Longer

When a professional designs a logo, his work is based on research, so a business can be sure that the end product will last long. There is no reason to change a logo after a few years because this is quite unimaginable.

At times, rebranding can be an option when a business plans to target a different audience or changes location, and not because the first design was not good enough to meet its pur-pose.

A Professional Logo Design can be Trusted

A professionally designed logo that identifies with a business earns the trust of its customers almost instantly. Think about the brands customers love the most. Anyone can bet that the combination of components is what customers like a lot about them. This makes a business easy to remember.

This, in turn, will let a businesses generate more sales, drive traffic to their website and make solid associations. This is what being a business owner is all about.

Businesses with a Sloppy Logo Tend to Fail

Some of the reasons some businesses fail are due to poor marketing and an unprofessional logo. Businesses have to focus on their goals and keep their dreams alive by having a cool logo, which best fits them and lets them become role models. The logo should convey that users can rely on them and their products/services.

If a business is not happy with its logo, this is an opportunity to hire a professional graphic design company to redesign it. However, if it does not have a logo yet, this is the best time to start looking for a professional. This crucial step can have a huge effect is drawing clients and introducing the business to them. A company should never make the mistake of creating a lousy logo.


Web design with the end result in mind

In essence, typography is synonymous with web design.

Some websites, in particular, are based on images, audio or video. If not, they will consist of lots of text. Even in the first case, such sites might contain a lot of text. Text includes descriptions, discussions and reviews about the content. In general, the Internet comprises of text.

It goes without saying that typography is the most critical aesthetic design discipline that one should master. You become relevant when people read your content. You should understand that, while all design disciplines are essential, you should begin with typography. Text that looks great can take you places.

The Way you browse the Web is Different from Others.

Keep in mind that people browse the Web using different devices in various locations. This needs to be accounted for in a variety of ways.

There are people who search on much smaller screens. Your website needs to look great on different screens, with sizes ranging from 3 to 40 inches wide. Though this is quite difficult, it is worth it. This is because, the more people use your website, the higher the probability that they would buy your products/services.

Some people browse in lighting different from yours or their screens might be dimmer. Or else, they may have poor vision, meaning, your design will require lots of contrast. These subtle, yet remarkable variations in colors and shades will not affect most users.

Others use touch screens. They are probably the same people who use smaller screens. You have to take this into consideration by ensuring that it is easy for the fingers to tap on the links and buttons. When you test your web design using your own mobile gadgets, you may face different usability issues that need to be addressed.

Some users are visually impaired. Others search on different browsers. There are users of text-based browsers. The list may go on, but at the end of the day, always remember that the experiences of users with your site can vary extensively.

You are selling your products/services.

Finally, you should design your website with a sale in mind – since you are selling something. Even if it is a simple blog about your personal experiences, still, you are selling yourself. It is like you are selling the experiences that may be interesting to readers and could be valuable to them. When you have a blog, you just want to make sure that it is quick and easy for people to find the articles they may need or find interesting. If you have a brochure site, this means designing every page to show the best features or qualities of your products/services and make it easy to buy them.

Include this in everything concerning your site like content and actual layout. You have to show people the goods you are selling, and convince them that this is what they want and need. Make it easy for them to take action on buying your stuff. In case you are a blogger, encourage them to subscribe to your blog. If you are a seller, persuade them to buy your products/services and pay right away.

Do you plan on updating your website in order to match the latest requirements for usability and SEO? You should choose a Columbus website design company that also has some strong Columbus SEO experience – so get in touch with us today!

How to recognize a great web developer

Analytical Mindset

A developer should be skilled in good system-level thinking. No matter what kind of developer you are, you have to be passionate about solving problems as this is a big part of programming. You should be able to balance thoughts on the minute details and big picture alike.

Curiosity and Inquisitiveness

Even if your code works (or does not), a developer like you should not be afraid to know the reason why and continue until you find a solution. Whenever you have a project, be comfortable about asking questions to your clients, peers or superiors to make sure you understand what is required and expected. You should be willing to try new things, whether it is another programming language or a way to approach your project or job. Though there are times when you will succeed and other times you will fail, you will learn from these achievements and challenges as part of being a developer.


Always remember that at the end of the day, software is all about people so being able to understand your users is both important and helpful. Also, it is imperative to have the ability to communicate well with your client and team.


Whatever the programming language you specialize in, the truth is, you cannot predict that code. A developer like you should be able to change contexts or the project scope all at once then return to pick up at the part you left off. You should be able to adjust then respond to problems whenever they come up (most often, without warning, which is usually time sensitive). You cannot forecast things that occur in the tech industry so it is imperative to adapt to what your business/product needs whenever they change.

Love to Learn

When it comes to technology, you can always find something new to learn that could catch the interest of most people in the industry. You will always stay informed, thus, developing your knowledge further. Tech is an industry that is very dynamic and fluid. It continues to grow, change and evolve. You need to stay up-to-date with the latest technologies as part of the industry. If ever there is an issue or bug, you have to look into the root of the problem to be able to solve it efficiently.


As a developer, the problems you might face with a project can be unique. Considering this, it is important to realize that the “correct” and “best” solution can be different. While you can learn from the best programming practices and helpful advices from your peers and industry, you should also give importance to your own job and problem-solving capabilities as a developer to accomplish results more than complying with preset rules and practices.

Team Player

Being a web developer, you will have to work with other developers, engineers and designers as well as other teams in your company. At times, you may work closely with a sales, marketing or support team or directly with clients. Therefore, you have to cooperate and work as a member of a team. No matter if you are working alone or together with your team, the key to success is to communicate and collaborate with your associates and stakeholders.

Are you looking for a team of awesome web developers Columbus ? Do you need someone to handle your website design Columbus ? Get in touch with us today and let us know more about your project!

How to Find a Professional Graphic Designer That Best Suits Your Company

The time will come when your business will develop past the DIY level. Perhaps now is the moment. This is a great sign. This shows that your business is flourishing and you are too busy for your do-it-yourself design, website updates and bookkeeping. By this time, you are also earning more.

When you were just starting, you did not have enough money, but had the time, therefore you were prompted to do it yourself. Now, though you no longer have the time to do it yourself, you have more money to spend. When your business reaches this stage, it would be more practical to hire a professional graphic designer.

Ways to Know If You Need to Hire a Designer

The most important reason to hire a professional designer is because you are not completely satisfied with your visual brand, but because of the following:

  • You lack the skills to create a polished visual brand at the start, and over the years, you have been using something to serve as “placeholder”. You intend to have it updated, but never get to do it.
  • You have the means to pay for professional services and are ready to delegate your job to a graphic designer who has the skill and time.
  • You never had a visual brand, but now that your business has flourished, you will look more professional and be able to compete in your industry, as well as encourage your staff and sales personnel.
  • Your business has further developed, and your present brand does not represent the products/services you offer. It is about time to get an update, and you want to hire a professional to do it.

No matter what your reason, now that you are prepared to move up to the pro level with regard to your visual brand, you can ask help from an experienced graphic designer.

Tips to Consider Before Looking for a Designer

First, you need to understand your ideal customer. All your marketing efforts should start with this step. Once you figure out the people you want to reach, you will be ready to look for a designer who could create pieces that this group will be interested in.

Prior to your search for a graphic designer, consider the kind of visual brand that suits your business. Make out your brand personality.

Once you know the customers you like to reach and the way to communicate with them, it will be easier to go through the portfolios of different designers and see if they will go well together.

Know if you need to get a freelance web designer or print designer? It would be great, though, if you can find a designer that is comfortable with web as well as print.

Actually, web design and print design are both highly specialized areas of expertise. So it would be very hard to find someone who is an expert in both fields.

Just focus on what your business needs most: Do you use print extensively? Do you market your business primarily online?

The professional you will hire will depend on the answers to these questions. You can also hire a person part-time to do the design job that is not used much.

Now that you know some aspects to consider while looking for great graphic designers Columbus for your company, it’s time to get in action. We are a team of graphic design Columbus with a large experience and many happy customers – so get in touch with us and tell us more about your project!

Using Social Media to Improve Your Local Search Results

There is a lingering question as to whether social media can influence search engine ranking, as well as local search results. Whenever this is studied by a reliable source, there appears to be a connection – but not formally confirmed by Google or Bing. Whether someone makes a statement or not, it cannot be denied that social media is indeed powerful. It gives an opportunity for businesses to connect with consumers and find out what they need. Those who are willing to pay attention to what consumers have to say will be able to come up with new ideas for products and services.

Consumers in the US use up about 19% of their digital time on social networks, which means you can get in touch with them there. Three reasons to add social media to your local search strategy are as follows:

Connect with a New Audience

Your message can reach a multitude of potential customers through social media. Nobody can deny the power of social media as a place where people come together. Millions of Facebook users have offered lots of psychographic data to the network, leaving a digital trail all through the ads, pages plus other links they have clicked. FB is capable of targeting users based on demographic data, as well as their interests.

Drive Traffic

Though social media lets you meet and engage audiences, businesses also need consumers to visit their sites.

  • Whether live or prerecorded, a video can always be helpful in educating viewers. Consumers will want to come back for more each time, building loyalty and raising awareness.
  • Another effective method for the site to get more clicks is to create custom graphics, featuring stats, tips plus bits and pieces of data, as well as include links to the site to know more about the topic.
  • When special offers are revealed first and also exclusively on social media, this builds a fan base that will make consumers keep coming back, taking notice and buying again and again.

The ultimate goal is to drive traffic to the website, which reveals a lot about the business, as well as the products and services they provide – all this to make it easy for consumers to decide or purchase.

Monitor the Metrics

Many major social platforms come with free metrics to monitor your posts’ popularity and reach. Buffer and Hootsuite are third-party apps that let you view, update and keep lots of social media accounts as well as compare their effectiveness.

In addition, it is critical to know the length of time they stay after clicking on the website, the other things they click on, and if they convert to being a customer. Incorporating Google Analytics will let you monitor where the consumer goes the moment they get to the site. You need to manage the time and money invested in different social media sites in order to maximize your investment.

As you can see, you can no longer afford to ignore social media marketing. You should also worry about your mobile website design if you want more traffic and conversions from mobile traffic.

Tips to Design a Quality Mobile-Friendly Website

Mobile-friendly websites as well as responsive designs are the current trend. For this reason, your company and clients may want to follow suit and go mobile.

When you construct a mobile-friendly website, this means you need to rethink the design process for it to look good on a wide range of screens of different mobile platforms. Your full website may be clear when viewed on tablets, but since the screens of smartphones are a lot smaller, your job is to give owners a pleasurable user experience.

To accomplish that, you need to go through various steps – a number of basic guidelines that appear to apply to nearly all projects about design for mobile devices.  Here are a number of helpful tips:

Remain Simple

Always remember that simplicity is best for mobile-friendly websites. More often than not, content overload is not good even for a desktop. A mobile site that is heavy is not friendly at all. It is actually a lot easier to make a mobile website over complicated.

Be Straight to the Point

What does the design of a mobile website or mobile app aim to do? It is to get users to what they need soonest, with fewer taps, swipes and needed attention. If an unwanted screen appears, skip it. This means that your mobile website should not have more than what it needs.

Give Access

In order for visitors to start navigating your site, they need to enter it. The server recognizes mobile devices, so you need to ensure that mobile visitors are automatically brought to the mobile page.

Make It Short

Don’t let users input a lot of text. This can be a problem for tablets, more so for smartphones, where it can hurt when you type something beyond a message, comment or tweet. In case you require a form to be filled -such as a signup – make it short. It could be a password, login or email. An added field lessens user satisfaction.

Brand it

Your website should certainly show your brand with its logo, style and colors to make it easy to recognize. You could always find a way to include them in the design without affecting usability.

Avoid Overcrowding

Avoid placing a lot of information on a single screen page. This will crowd the interface and make it hard to navigate. Visitors should be able to easily go through your web pages, without feeling pressured.

Designed for the Screen

Your designer will ask your advice before making decisions on how you like your mobile site to look. Such rules include the right size of buttons and proper space between them (to avoid pressing the wrong button). Avoid filling pages with too many images or allowing intrusive popups. These and more suggestions will create a more attractive website, because being convenient to use is attractive.

Test for Compatibility

Test your website properly in a wide range of devices, different operating system versions as well as screen resolutions. However, development companies lack in supply of mobile devices for testing therefore you can only choose a few.

When you follow some of these guidelines if not all, the design for mobile will be much appealing for your visitors.

Need more advice on mobile website design? Or perhaps you’re more interested in social media marketing. Either way, check our services section and contact us to schedule an appointment.


What are the advantages of eCommerce for your business?

Observe the Buying Habits of Consumers

Perhaps the best thing about e-commerce businesses is that they can constantly observe the habits of consumers, as well as their interests. This way, they can offer goods that would best suit their needs. When these retailers continue to satisfy the needs of consumers, they can improve and establish good customer relations.


E-commerce is a reliable and efficient method for successful business transactions. It is less costly to set up, as compared to having a physical store.  In addition, it only requires a number of permits and licenses to start an online business than a brick and mortar store. Furthermore, you can have more savings by employing a few people to bill customers and manage the inventory, among other operations.

Let Contented Clients Sell Your Products

Include customer’s reviews as well as product ratings to boost your sales, especially when new customers discover that your goods are reliable and effective.  Always mention the reviews, testimonials and product ratings of your clients. This way, new customers will be encouraged to buy your products/services.

Sell Your Products across the Globe

When you have a physical store, your customers will only be limited. Only those nearby will be able to buy from you. On the other hand, when you have an e-commerce site, you are able to sell your products/services worldwide.  There are no geographical limits when selling your entire list of products since the whole world is at your hands. Furthermore, the other limitation of geography has been eradicated by mCommerce, which is known as mobile commerce.

Your Store is Open 24/7, the Whole Year Round

Perhaps the best advantage of an eCommerce store to its merchants is the convenience of buying. They can go through e-commerce sites any time of the day and at their own comfort. This is a way to boost sales by increasing the quantity of orders. No matter where they are or what time it is, they can purchase the products and services they need.

Increase Brand Visibility and Awareness

Aside from helping B2B organizations in getting new clients, e-commerce businesses can increase their brand visibility and awareness in the market. Creating pages that search engine crawlers can index is one of the most effective ways to improve your site’s search engine optimization and to draw target audience to your site.

Reduce Costs

One of the benefits given by eCommerce is the fact that it allows you to reduce your business costs. The following are a number of costs that can be reduced by choosing eCommerce:

Promotion and Marketing

If you decide on eCommerce, you can save on the costs of promoting and marketing.  Nevertheless, you can rely on cost-efficient ways such as the pay-per-click method, organic search engine traffic and social media traffic.


You can reduce the operational costs involved by getting only a few employees that will take care of billing and inventory management.

Remove Travel Costs

Since eCommerce allows customers from over the world to buy from your online store any time of the day, they do not have to spend to travel long distances. They can make a purchase with just a few clicks of the mouse and enjoy their shopping experience.

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Google has a new logo

Google has changed a lot over the last 17 years. From the range of products to the evolution of their look and feel. Today, they’re changing things up once again: