In essence, typography is synonymous with web design.
Some websites, in particular, are based on images, audio or video. If not, they will consist of lots of text. Even in the first case, such sites might contain a lot of text. Text includes descriptions, discussions and reviews about the content. In general, the Internet comprises of text.
It goes without saying that typography is the most critical aesthetic design discipline that one should master. You become relevant when people read your content. You should understand that, while all design disciplines are essential, you should begin with typography. Text that looks great can take you places.
The Way you browse the Web is Different from Others.
Keep in mind that people browse the Web using different devices in various locations. This needs to be accounted for in a variety of ways.
There are people who search on much smaller screens. Your website needs to look great on different screens, with sizes ranging from 3 to 40 inches wide. Though this is quite difficult, it is worth it. This is because, the more people use your website, the higher the probability that they would buy your products/services.
Some people browse in lighting different from yours or their screens might be dimmer. Or else, they may have poor vision, meaning, your design will require lots of contrast. These subtle, yet remarkable variations in colors and shades will not affect most users.
Others use touch screens. They are probably the same people who use smaller screens. You have to take this into consideration by ensuring that it is easy for the fingers to tap on the links and buttons. When you test your web design using your own mobile gadgets, you may face different usability issues that need to be addressed.
Some users are visually impaired. Others search on different browsers. There are users of text-based browsers. The list may go on, but at the end of the day, always remember that the experiences of users with your site can vary extensively.
You are selling your products/services.
Finally, you should design your website with a sale in mind – since you are selling something. Even if it is a simple blog about your personal experiences, still, you are selling yourself. It is like you are selling the experiences that may be interesting to readers and could be valuable to them. When you have a blog, you just want to make sure that it is quick and easy for people to find the articles they may need or find interesting. If you have a brochure site, this means designing every page to show the best features or qualities of your products/services and make it easy to buy them.
Include this in everything concerning your site like content and actual layout. You have to show people the goods you are selling, and convince them that this is what they want and need. Make it easy for them to take action on buying your stuff. In case you are a blogger, encourage them to subscribe to your blog. If you are a seller, persuade them to buy your products/services and pay right away.
Do you plan on updating your website in order to match the latest requirements for usability and SEO? You should choose a Columbus website design company that also has some strong Columbus SEO experience – so get in touch with us today!