A website blog is actually one of the most effective marketing tools for online business owners of all types, from one-person operations to large companies. Furthermore, the ability to write your own content and publish to an audience interested in your products or services is quite powerful when it comes to drawing in potential customers. Quality content on your blog can engage your audience on a more direct level and help influence a customer to purchase a product. SEO is an important part of your blogging efforts as it can bring in more potential customers to your website from external sources such as other blogs, social media websites and of course search engines. For those who already have some experience with SEO, knowing the basics can help launch your efforts to new heights.
However, there are some more advanced tips that can help you reach an even wider audience and make your blog posts better at sales conversion. What follows are a few advanced SEO tips that can help you make the most out of your blogging efforts.
Craft your Content for Searches
While targeting keywords and key phrases are essential in having potential customers find your website, the real key is creating content that people actually want to find. What this means is that your keyword search should be geared towards what people are looking for and writing good content based on that information.
This means writing content that is not time sensitive and providing answers to information that is frequently searched on your topics. You can mix in posts about new information or news about your niche, but the bulk of your content should center on providing information that customers want.
Build more Static Pages
While blog posts can do quite well, static pages can perform even better. This is because the time or date that a post is published can cause it to fluctuate on search results when similar, newer content is published on other sites.
By creating independent static pages for your more extensive posts, guides or useful information, it can actually help protect their status in the rankings because it will be seen as timeless. You may have noticed this when searching on particular subjects, so copy their efforts and put your most valuable information that is timeless on a separate static page.
Build on Successful Posts
If you have posts that have received a considerable amount of back links, then focus more of your efforts on producing similar content. Remember, you don’t want to duplicate your most successful posts as much as you want to build upon them by adding new information. By building on success, you will create even more successful posts that people will link and share.
Be User Friendly
You want your blog to be as open and friendly as possible, so be sure to invite others to write posts, make it easy to line or share what you have written, link your work to sources that can be trusted, cut down on ads that interrupt reading and encourage your readers to comment. Good conversation can help you build up your blog.
By following these tips, you can increase your overall audience and better sell the products or services that you provide.