Too Much Going On
It is important for businesses to portray relevant information on their site. Otherwise, when visitors cannot decipher what a website is all about, they will leave immediately after landing on the site. However, this causes small businesses to cram a lot above the fold. The fold is just a myth and it is not a good idea to have a crowded website. When a website has lots of text, images and so much going on, it will take time to load plus it will let visitors be confused. So, small businesses should inform their Columbus website designers that they do no want busy designs.
Too Little Going On
On the other hand, websites that have almost nothing on them are the exact opposite. Minimalism is trending now and can be effective when properly done. There are a number of small businesses, though, that are too cryptic, leaving a lot to the imagination, which is a big mistake. Visitors like to know more about a business and what it can offer to them. Websites with very simple imagery and no clear direction will keep visitors wondering, which is not good at all.
In between the so much and so little spectrum is the website of the confused brand. This is the site that has a wide range of images, themes, typefaces and color schemes that are not related to each other. This is due to a number of reasons. Business owners do not have a clear idea of their brand image. They like too many design templates and make the mistake of using all of them. This can also be caused by communicating numerous ideas right away, viewing their site as individual components instead of as a whole. In designing a website, there should only be one logo, one theme and one typeface used throughout other aspects of their site.
A call to action or CTA is the gateway to businesses. It encourages visitors to perform some actions like: Click on the link. Get a coupon. Know more about the product. It is crucial that the CTA is clear in what they like visitors to do. The sites should have sufficient information regarding what visitors would get from taking action and the information they need to give. However, while some CTAs are helpful others can be annoying as well. Therefore, businesses should see to it that their CTA is concise and lets customers know what they exactly should do. Form-filling should be minimized and allow them to spend some more time on their page before the CTA appears, just like most Columbus SEO companies recommend.
Improper Use of Whitespace and Content
Content is critical to a website and marketing campaign. It lets visitors know more about businesses as well as the products/services they offer. Business owners should be careful with their choice of fonts and the way content is presented on their page.
Aside from the written content of the site, typeface shows their brand image. Therefore, it is crucial to pick a clear and attractive font. They should maximize the use of white space to let the eyes move around their site and let huge blocks of text less look intimidating. Including a lot of text in their websites is a mistake made by most people. They should break up text whenever possible and make use of visual elements to represent concepts. However, content should be constantly updated or else, consumers may think that the business no longer exists.