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Google has a new logo

Google has changed a lot over the last 17 years. From the range of products to the evolution of their look and feel. Today, they’re changing things up once again:

Internet Marketing on a Budget

For those who want to start up an online business, one of the biggest challenges is controlling expenses. One of the biggest reasons that people fail when creating an online business is spending too much money on trying to promote the business. Without proper planning, the result is often that a marketing budget gets cash […]

Five Mistakes to Avoid When Creating a Website

Proper web design is the backbone of your online business. That means in order to translate web traffic into sales, your web design must be attractive, easy to navigate and provide information that potential customers can use so they can purchase the products or services that you offer. Unfortunately, too many online business owners do […]

Top Five Alternate Internet Marketing Strategies

Running an online business and competing against dozens or more businesses can be quite tiring, especially when everyone is using the established techniques. In essence, everyone is on the same playing field each fighting for a share of the market, yet they are all using the same methods to get there. This means that you […]

The Host Business Marketing Strategy

For online businesses and especially brick and mortar stores that have an online presence, finding new customers can be a difficult task even in the best of times. While traditional internet marketing tactics can bring in a base of customers, there are still a substantial number that you will even with the best efforts you […]

Advanced SEO Tips for Small Business

A website blog is actually one of the most effective marketing tools for online business owners of all types, from one-person operations to large companies. Furthermore, the ability to write your own content and publish to an audience interested in your products or services is quite powerful when it comes to drawing in potential customers. […]

10 Effective Tips to Great Web Design

If you are starting your own online business, then your web design needs to attract and hold the attention of potential customers. It takes more than fancy graphics or dazzling displays to build your customer base. The secret to success when it comes to effective web design lies mostly in providing what customers want in […]

Content & Design: The Yin and Yang of Great Websites

People around the world view millions of websites daily. Unfortunately, they don’t stay on them very long. What makes them click to another site? Is it the design? The copy? Or, as this article contends, both. To keep a reader engaged, both the copy and the design must be equally compelling or you may very […]

Intro to SEO for Business Owners

Search engine optimization now represents one of the crucial aspects of building any online business.  Achieving high ranking on Google’s organic search results can mean the difference between attracting customers and drowning in oblivion.  Adopting several key strategies will greatly enhance your chances of doing well against the competition. For the last several years, SEO […]