Running an online business and competing against dozens or more businesses can be quite tiring, especially when everyone is using the established techniques. In essence, everyone is on the same playing field each fighting for a share of the market, yet they are all using the same methods to get there.
This means that you can create an advantage for your online business by separating it from the competition. You can achieve this by using alternate techniques that can help push your business to new frontiers and reach more customers. Setting yourself apart from the competition is paramount to establishing your success. By embracing alternate internet marketing techniques to compliment the standard practices that you have been using, a new crowd of visitors may come to your website to see what you have to offer.
What follows are the top five alternate internet marketing strategies that have been used with some success in helping to separate businesses from their competition. It is arguably best that you limit your initial strategies to one or two at the most to fully test out what will work for you.
Expand Your Social Profile to Include Opinions
The old saying, “the squeaky wheel gets the grease” is true in internet marketing as well. By using your social profiles to their fullest advantage by expressing your opinions on the subjects that fall within your online business, you can help generate more interest in your efforts.
Many of your competitors say the same thing day in and day out, so to reach new customers you need to cut through all of that noise by making some of your own. By expressing your opinions about the industry in which you thrive, you can generate some attention for your business. Plus, the better and more creative you can offer your opinions, especially if you inject them with some good humor, then the more attention you will receive.
It is true that you will receive some criticism and harsh judgment, usually from your competition but also from people who simply disagree with you. It is more than worth the effort at getting new potential customers for your business. So grow a thick skin and be sure your opinions are valid and strong.
One of the most difficult aspects is revealing a bit of yourself when marketing the efforts of your company. However, people who show a little vulnerability by revealing what they have gone through to start their own business or perhaps a true story about something that happened in your industry can go a long way towards bringing in new visitors.
This is because people are very prone to like, refer or “re-tweet” your story to others. You’ve probably seen it all the time on your own social media site where a friend has re-posted a story about someone struggling, making it big or something heartwarming that you see has many likes or re-tweets associated.
You can do the same thing, as long as the story is true, by posting about your own struggles or finding a true story about something in your industry that is heartwarming. This type of story can reach people you would never hope to see with traditional marketing efforts.
Write Off-Page Content
Basically, this is writing content that can be found away from your webpage. Such content can be crucial in finding you new customers as they can help generate more traffic for your website. Off-page content can be written for other blogs, article directories and the like. It should naturally be informative, to the point and apply to something in your industry.
Many of the best off-page content pieces are lists, tips, techniques and other very useful information that is relevant to your potential customers and demonstrates that you are willing to share this knowledge on sites away from your own. This is an excellent way to drive customers to your website, but you must be persistent and set up a schedule of writing that helps build momentum to get people’s attention.
Also, writing off-page content on a regular basis helps set you up as an authority in the field, something that many customers respect which means that they are more likely to trust your business when purchasing products.
If You are Stuck, Re-Branding Can Work
If you still cannot find an audience after putting in the work, perhaps your branding is simply not enough of an attention-getter. However, you can simply re-brand and start all over again if you want. By changing your logo, images, graphic designs and all things that are related to your branding, you can start anew and go from there.
Re-branding is not quite as radical as it may seem since after all, both college and professional football teams seem to change their uniforms and colors on a regular basis. However, your re-branding should not be as cavalier as that. Instead, this should be something that is researched and decided upon rather seriously so that you can establish your footing once again.
A re-branding effort can work especially well if there have been changes in the industry in which you are selling. By taking advantage of these changes, you can re-brand your company to help establish a new footing for your sales efforts.
The Viral Video
Last, but certainly not least, having a video going viral is obviously one of the dreams of many thousands of online business owners. However, for every attempt that succeeds there are many that fail. Fortunately, many videos that have gone viral are incredibly cheap to produce and some of them have been made on typical smartphones or tablets.
What you need is a subject that is funny, interesting and gets to the point. Whether you are sarcastic or seriously cute, the point is that investing in a viral video marketing strategy can pay great dividends with a minimal investment. Here, you will probably need some help in identifying some funny or humorous areas of your industry and exploiting them with a video that taps into some truths as well.
Whether you succeed on your first or fiftieth attempt, the good news is once a video succeeds it generally boost the popularity of the other videos that didn’t quite make it. Furthermore, it brings an entirely new audience to your online business.
These tips to alternate internet strategies can really pay off for businesses that need to separate themselves from the competition. Just remember to be proactive and aggressive in pursuing the one that you choose.