Proper web design is the backbone of your online business. That means in order to translate web traffic into sales, your web design must be attractive, easy to navigate and provide information that potential customers can use so they can purchase the products or services that you offer.
Unfortunately, too many online business owners do not have the proper web design to convert the maximum amount of sales potential from the web traffic they generate. The result is that a lot of marketing effort and expense gets wasted because potential customers are turned off before they would otherwise make a purchase.
Here are five simple mistakes that online business owners can avoid which will help them make better choices when it comes to their web design.
Keep Things Simple
Arguably the biggest mistake that online business owners make is creating a website that is difficult to navigate. You want to make it dirt simple to go from the landing page to the product to the checkout and make the sale. Any complication along that route may prevent a potential customer from becoming a real customer. So keep your website navigation as simple and straightforward as possible.
Don’t Use Flash Animation
Here, you’ll want to avoid using flash animation, sparkly graphics and odd color schemes that are designed to attract attention, but usually wind up pushing away potential customers who can’t view the animation on some devices. There are places to use flash animation for example, but especially not on your home or landing page where interested customers are seeking information.
Get to the Point
The biggest enemy for online sales is time. The more time a customer has to spend on your website trying to find the product they want to purchase, the less likely it is that you will make the sale. This means that your website should start by being easy to download and view. So avoid using a lot of images, photos, videos and files that take time to download. You will need to reduce the size of these large files and eliminate the ones that do not apply so that customers can download your website quickly.
Don’t Use Unfamiliar Fonts
Basically, this means sticking to the tried and true fonts that most people are familiar. For example, Arial is a simple, attractive font that is easy to read. Using unfamiliar and exotic fonts that try to separate you from the competition only attracts attention to the odd font itself and not what the message is saying. So avoid using unusual fonts.
Do not “Be All Things” to All People
If you are trying to sell to everyone you may wind up reaching nobody as your website should be about a focused product. Unfortunately, too many web designs are cluttered in their approach to cover all the bases and wind up not appealing to the right demographic of customers for your products or services. So, your web design should be focused, professional and targeted towards the type of people most likely to buy your products or services.
By avoiding these web design mistakes you can create a website that will boost your sales conversion rates.