The short answer
A simple mobile app for a Columbus business, with a few screens, no user accounts, and basic content, typically costs roughly $25,000 to $60,000 to build. A mid-complexity app with logins, payments, a backend, and an admin dashboard usually lands around $60,000 to $150,000. Complex apps such as marketplaces, real-time features, or heavy integrations with other systems typically start at $150,000 and go up from there.
The build is only part of the cost. Plan on yearly fees and maintenance too, and before any of that, ask honestly whether your customers would open an app often enough to justify it. For many small businesses, the answer is no.
What does it cost to keep an app running?
An app is never finished the day it launches. Apple and Google release new versions of iOS and Android every year, phones change screen sizes, and the app stores update their rules. An app that nobody maintains will eventually break or get pulled.
- Apple Developer Program: $99 a year, required to publish on the App Store.
- Google Play Console: a one-time $25 registration fee to publish on Android.
- Backend hosting: the server and database that store accounts, orders, or content, billed monthly and growing with usage.
- Third-party services: push notifications, maps, payment processing, email, and analytics, some free at low volume and some billed per use.
- Maintenance and updates: commonly budgeted at roughly 15 to 20 percent of the original build cost per year to keep up with iOS and Android changes and fix bugs.
What drives the price of a mobile app?
Every feature adds design time, development time, and testing time, and features stack on each other. A booking app that also takes payments, sends reminders, and syncs with your existing scheduling software is several projects in one. These are the factors that move a quote the most:
- Number of screens and features. Ten screens cost far less than forty.
- User accounts. Sign up, login, password resets, and profiles need a secure backend.
- Payments. In-app purchases, subscriptions, or card payments add security and app store review requirements.
- Push notifications. Reminders and alerts need a server that decides who gets what and when.
- Device features. Camera, GPS, Bluetooth, and offline mode each add development and testing.
- Integrations with systems you already use, such as a booking tool, point of sale, or CRM.
- Native iOS plus Android at launch versus one platform first.
- Design polish. Custom animation and branded interfaces cost more than standard components.
- Admin tools. A dashboard for your staff to manage content, users, and orders is often a project of its own.
Does your business actually need an app?
Many small businesses do not. A fast mobile website, or a progressive web app (a website that can be saved to the home screen and behave a lot like an app), can handle information, contact forms, online ordering, and booking for a fraction of the cost. People rarely download an app to look up your hours or read about your services once.
An app earns its keep when customers use it again and again. A quick way to check:
- Will customers open it at least a few times a month, for ordering, loyalty points, booking, or a membership?
- Does it need something a website handles poorly, like push notifications, offline access, or the camera?
- Is it a tool for your own field team, such as technicians logging jobs and photos on site?
- Do you have a clear plan to get customers to download it, like staff mentioning it at checkout or an in-store sign?
- Can you budget for maintenance every year, not only the build?
How to keep app development costs under control
The most expensive apps are usually the ones that tried to do everything in version one. Start with a minimum viable product, meaning the one core feature customers will actually use, like reordering a favorite meal or booking a class. Launch it, watch how people use it, and add features based on real behavior instead of guesses.
Launch first on the platform your customers use most. If most of your customers carry iPhones, starting with iOS and adding Android later spreads the cost out. And if you already have a website with products, menus, or a booking system behind it, the app can often reuse that same backend rather than rebuilding it from scratch, which saves real money.
Scope is where the budget is really decided, so I start every app project with a short call about what the app has to do on day one and what can wait. If you want to see how I approach it, here is how my mobile app design and development work is set up, from the first sketch to the app store listing.
Mobile apps for Columbus and Central Ohio businesses
Columbus has a strong tech and startup scene, with groups like Rev1 Ventures backing young companies, and the region has drawn national attention for tech growth, including the Intel project near New Albany. Startups building an app as their core product are one kind of client, and they usually need a mid-complexity or complex build with accounts and a backend.
The other kind is the established local business. A gym in Hilliard thinking about class booking, a restaurant in Dublin weighing a loyalty and reorder app, or a service company in Westerville that wants its crew to log jobs from the truck. For these, the right answer is often a smaller, focused app, or sometimes a better mobile website. I build native iOS and Android apps, and I quote each one after a short conversation rather than posting a single number, because two apps with the same name can differ by a hundred thousand dollars in scope. If an app is not the right move for your business, I will tell you that plainly.
Want this handled for you?
I am Matt, a Columbus web designer and developer, and I have been building websites for Central Ohio businesses since 2005. I build native iPhone and Android apps, and I also build the fast mobile websites that often make an app unnecessary, so I have no reason to push you toward the more expensive option. You work directly with me, and I give you a straight read on what your idea should cost and whether it will pay off. If you are weighing an app for your business in Columbus, Dublin, Westerville, or anywhere nearby, book a relaxed Zoom and we can talk it through, with no pressure either way.
Frequently asked
How long does it take to build a mobile app?
Most business apps take roughly 3 to 9 months from planning to app store launch, depending on scope. A simple content app sits at the short end, while apps with accounts, payments, and integrations take longer. Apple and Google app store review adds a little time at the end, so it is smart to plan for it.
Is it cheaper to build for one platform first?
Usually, yes. Launching on iPhone or Android alone lowers the first build cost and lets you prove the app is useful before paying for the second platform. Pick the one most of your customers use, then add the other once people are actually using the app.
Can my website become an app?
Partly. A website can be turned into a progressive web app that customers save to their home screen, which covers many needs at a much lower cost. If you need a true App Store listing or deeper device features, a native app can often reuse your website backend, content, and data, which trims the budget.
What does it cost to maintain an app?
Plan on roughly 15 to 20 percent of the original build cost per year for updates, bug fixes, and keeping up with new iOS and Android versions. On top of that you have the Apple Developer fee of $99 a year, backend hosting, and any third-party services the app relies on.