Kinetico Dealer Website Features

Putting Words to Screen Easily and Effectively

  • Cleaner, more modern designs with simplified layouts.
  • Latest WordPress version and updated plugins. (Plugins add specific features to websites and allow for greater customization.)
  • Faster loading times. Dealer can also choose to activate the free CloudFlare network enabling the new SPDY protocol for almost instantaneous loading on Google Chrome web browser.
  • Easier to manage/update content areas.
  • Google Web Fonts for customized fonts with large database of modern fonts.
  • FontAwesome integration (icon fonts) for faster loading icons.
  • OpenGraph for optimal SEO and social media sharing. Sharing a page on Facebook creates a very pleasing and correctly formatted title, featured image, description, and hyperlink. This is visible to friends/followers in their Facebook News Feed.

We Keep Kinetico Websites Moving

  • Fully mobile compatible websites with a responsive design. Compatible to meet Google’s latest mobile requirements. April 21st, 2015 was the mobile compatibility requirement date.

More Included Features

  • Easier to manage and update rotating banner.
  • Rotating banner – dealer has complete control of:
    • Ability to activate Play/Pause buttons for visitors.
    • Ability to control speed of slides. Can also activate a small countdown icon/timer. Ability to control transition effects between slides (fade, swipe, 3D rotate, dissolve, etc.) Ability to control size (height) of banner.
    • Ability to activate Play/Pause buttons for visitors.
    • Ability to control speed of slides. Can also activate a small countdown icon/timer.
    • Ability to control transition effects between slides (fade, swipe, 3D rotate, dissolve, etc.)
    • Ability to control size (height) of banner.

Contact Page

  • Embedded Google Map shows business location. Driving directions are optional.
  • Anti-SPAM (CAPTCHA) code on contact form to reduce spam originating from automated form      submissions.

Interior Pages

  • Assignable sidebars (left or right side) to any interior page. Example usage: The “Hometime” video, call-to-action buttons, search feature, can appear on the right or left side of the page.
  • Automatic “bread crumb trail” on all interior pages in the header. Example: “You are here: Home >   Products > Residential Products > Water Softeners”
  • Updated formatting of text and photo images on all interior pages.
  • Updated lightbox feature for images. See the Commercial Products page for an example.

Quick Quote / Free Water Analysis Pages

  • Updated form fields with better formatting and layout. Also more interactive. Same tracking features with the “Thank You” page and Google Analytics.


  • Enable the main navigation menu to stay with the visitor as they scroll down the page (sticky header).
  • Updated Menu Editor in WordPress allows administrator to easily edit the navigation menu by dragging and dropping menu items into place. Can easily create drop-down menus as well.


  • Optional email newsletter sign-up widget.
  • “Back to Top” button sits in bottom right corner for fast scrolling back to the top of the page.      Direct links to social media profiles with CSS hover effect.
  • Sitemap – automatically adds new pages and blog posts.
  • Privacy Policy – prewritten text copy – required by Google.
  • Terms of Use – prewritten text copy – required by Google.
  • Display company address and phone number in footer of all pages as required by Google.

Add-On Items (a la carte)

Blog + 30 minutes of training – Request Pricing

  • Increase Google rankings by delivering fresh content from your blog.
  • Ability to create blog posts which are archived by date and category.
  • Keyword search function.
  • Ability to keyword tag blog posts for better SEO, Search Engine Optimization.
  • Auto archiving feature sorts posts by month and year (Example: January 2015, February 2015,       etc.).
  • Categories (admin can create blog categories like sections in a library).
  • Commenting system enables the public to leave comments on blog posts allowing admin to engage and interact with potential customers.

Testimonials Page – Request Pricing

  • Show your visitors an appealing testimonials page with rotating customer testimonials.
  • Easier to manage/update testimonials.
  • New layout options for testimonials. Examples: a slider (one per slide like the Home page banner), a grid display, or a traditional list.
  • Each testimonial can include a customer’s headshot/photo or a company’s logo (taken from their   social media profile, for example).

Store Locator – Request Pricing

  • “Find a Dealer” tool to find closest dealer location. Visitor can search by zip code, city or state, and control the search radius.
  • Ability to add multiple locations with pin points on a Google Map.
  • Recommended for dealers with more than 5 locations.

Home Page customizations – Pricing Varies

  • Customizations to the Home page main body content.
  • Customizations to the rotating banner slides on the Home page.

Email Newsletter Sign Up Form & Matching Email Template – Request Pricing

  • Capture your visitor’s name and email address for future marketing.
  • Sync your email subscriber list with Constant Contact, MailChimp, and other third party email marketing providers.
  • Matching HTML email newsletter template designed to match the website and include Kinetico branding.

Video Spokesperson – Request Pricing

  • Increase the number of visitor conversions from the “quick quote” and “free water analysis” requests by adding a virtual spokesperson right on the website to greet visitors and direct them. Adding a video spokesperson can increase conversions by up to 30%.
  • 15 second video (up to 50 words)
  • 30 second video (up to 100 words)
  • 60 second video (up to 200 words)
  • 90 second video (up to 300 words)
  • 120 second video (up to 400 words)

Search Engine Optimization (SEO) & Social Media Marketing – Request Pricing

  • Rank higher on search engines with a complete SEO and social media marketing strategy.
  • Includes a preliminary audit of your website’s SEO compatibility. Also included are quarterly progress reports outlining the status of all on-page and off-page SEO elements, a detailed list of action items, current site rankings, and a detailed progress report. Additional quarterly SEO audit and progress reports can be purchased individually.
  • Includes assisting the dealer in selecting up to ten (10) keywords to target based on traffic estimates and competition.
  • Create five (5) pages, up to 500 words per page, of professionally written copy optimized for targeted keyword phrases appropriate for your business. Additional pages can be purchased individually per page.
  • Teach the dealer basic content strategy, how to perform keyword research and content optimization techniques.
  • Install unique page title and meta description tags on all main level pages.
  • Install unique H1, H2, H3 tags, ALT tags and Link Title tags on all main level pages.
  • Install a robots.txt file for Google, Yahoo, and Bing search engine crawlers.
  • Analyze the website’s current backlink profile and make an organized and detailed plan for future    linking strategy.
  • Analyze the site’s Page Speed score and optimize for fastest loading on all devices.
  • Analyze competitor’s use of keywords and corresponding Search Engine Results Page (SERP) placement.
  • Authenticate the website in Google Webmaster Tools and Bing Webmaster Tools.
  • Create up to ten (10) social media profiles. Examples: Facebook, Google+, Twitter, LinkedIn, YouTube, Pinterest.
  • Create up to fifty (50) local search profiles. Examples: Yelp, MerchantCircle, CitySearch, Manta, Yahoo Local.
  • Create up to ten (10) industry related directory profiles. Note: Additional fees may apply for directory listings.
  • Setup goal tracking inside of Google Analytics to measure conversions and the conversion ratio.